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When manually submitting links to
directories webmasters normally ignore directories which don't present
any page rank value. This is because the common presumption is websites
with PR0 or low PR value are worthless, don't serve a purpose, and can
potentially devalue your website. This is considerably true in most
cases, mainly when considering purchasing text links on a site, but
directories are a bit different. The differences with directories are
they are mainly maintained by webmasters, which ultimately mean they
will potentially gain PR value in the future. Directories usually go
levels deep and the further down the chain the less likely the page you
are listed on will ever have any PR, but most PR0 or low value PR sites
are either new or less active, which means you can easily reserve a top
permanent link placement and reap the rewards later. Additionally, the
advantage to submitting to new directories is that it is less likely
that your listing will be rejected or overlooked, directories is a
numbers game, the more listings the better, if the directory is new the
directory owner wants as many listings as possible. Inclusion in PR0 or
low PR sites are usually FREE, but you can believe that once it gains
momentum and its PR reaches an appealing level, the FREE inclusion would
change.
The question I ask myself when submitting to PR0 or low PR sites, is
does the good outweigh the bad? If I know it is a directory maintained
by a webmaster that has other successful sites or directories, then I
will definitely submit a link. If the site is SEO friendly and links are
organized in first-come-first serve opposed to alphabetically or random,
then I would submit a link. If the directory has very few categories,
but at least one relates to my site(s) then I would submit a link. If
the site I am advertising is a PR0 or low PR site, then I will submit a
link, in hopes that the site submitted to would gain PR soon and share
the value. And if the site give me a good feeling, then I would submit a
link, I call it webmaster intuition.
If 60% or more of the sites you submit to which are PR0 or low PR sites
eventually gain a good standing page rank value which is shared amongst
the pages, then you have done good and will reap the rewards. Gaining PR
is not a hard task, all it take is creating good backlinks and I bank on
the fact that directory owners know this and are creating backlinks as
well. Most directory owners know that to make a directory powerful and
most active is by having a good PR value, having a good PR value allows
a directory owner to charge more effectively for link placement, knowing
this most directory owners are performing SEO tactics to increase their
PR. You can almost bet that any directory owner is concerned about their
page rank and actively trying to increase it. That makes it even more
appealing to submit to directories.
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