ANT ONAF

I knew Google cahced pages by IP address, user account, and datacenter — but this is the first time I’ve seen caching by keyword query.  Basically, I have two keyword terms which if I search will bring back the exact same listing for a particular site, but the page title will be out of sync.  One listing displays the most recent updated page title while the other listing displays the old page title.

Let’s take a look at what I mean.  Here is the first listing after searching for one keyword:

Now here is the 2nd listing after searching with keyword 2:

Okay, so you see the strange differences in the page title.  It’s not IP related, it’s not datacenter related, and it’s not user account related.  I’ve destroyed those theories by logging into a completely different machine, that I have never used Google on.  I also tested on several different datacenters.  I manage many different server farms, so I have an unlimited arsenal of servers, IP addresses, and networks.  :-)  In any event, I am hoping it’s not a big deal and hopeful (I’d expect) both page titles will be up to date and in sync within days time.  However, I was quite shocked to see pages are being cached at the keyword level, shockingly impressed.

Tell me what you think?

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Google Moderator launched today.  It is a online application which allows anyone to ask questions and the audience (visitors) votes up the questions they’d like to see answered most importantly.  Matt Cutts says it was used internally for a while and known as codename Dory.

This is like a social bookmarking network for asking questions.

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Blocking IP addresses from accessing your website is pretty common, especially when you are first starting a user-generated website. Sometimes you need to block IP addresses at the server level. It’s a part of the business, you want to keep your site clean and free of rogue scripts or persons.

Many times if you operate a unique or appealing user-generated website (such as: classified ad site, forum site, social media site, etc.) then it’s likely you experience hardships with controlling spam. When you are a new site and you begin getting a mass amount of SPAM to your website, this is actually a good sign, because following SPAM is usually the real traffic. It’s common for spammers to discover your website before you gain a steady flow of unique and quality traffic, but you better get a handle on the spam before it gets out of control, whereas its uncontrollable.

You should make certain your website doesn’t get overran by spammers (or hackers), sometimes this includes blocking IP addresses at the server level. If you run Microsoft Windows IIS 6.0 then this guide will show you how to block IP address with IIS 6.0

First go into your website properties…

1. Go to START >>> RUN
2. Type inetmgr
3. Expand your server name
4. Expand Web Sites
5. Right-click on your website
6. Select Properties

Then click on the “Directory Security” tab

Click the Edit button for IP address and domain name restrictions. You’ll see a screen similar to the following:

Select the Denied Access radio button and click on the Add button. The first option allows you to add a single IP address. This is useful if in your logs you continue to see the same IP address as being the rogue address.

The Group of computers option allows you to deny access to a set of IP addresses on the same subnet. This is useful if you need to block a group of IP address on the same subnet such as a network of hosted rogue computers.

The last option, Domain name, will allow you to add the FQDN (fully qualified domain name) opposed to the IP address. This option is best if you want to block an entire domain host or rogue spider bot domain.

Click OK all the way out. You are done. You are now blocking the IP addresses and domains you want blocked. Decreasing the amount of spammers on your website will increase the overall value of your website. It is important to note that blocking IP addresses and domains is only half the battle, you must still be diligent and continue to monitor your logs as well as be eyes on glass for spammers exploits and attacks.

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Sometimes you just come across some of the greatest tips and today I found one.  Earlier this month, Paul Bourque made a post giving snippets of knowledge.  One of his amazing tips included the WWW- domain name trick.  I know you are probably asking what is the WWW- domain name trick?  It’s my first time getting this tip too.

The point is to create domain names using www- such as www-lawyers.com, you see how I intentionally used www- to make the domain name look like a regular www. URL.  You would forward all www. request to www- therefore any request for http://www.www-lawyers.com will be redirected to http://www-laywers.com thus making the URL look almost normal.

This type of domain architecture doesn’t protect you against visitors who overlook the www-lawyers.com domain name and instead mistakenly type www.lawyers.com into the browser, but it does create good branding for click-throughs,  especially for affiliate sites who are not planning a future sale of the domain.

With most easy named .com domains already registered, it’s difficult and nearly impossible to ever own a simple and easy named .com, but sometimes fool’s gold can make money.

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Behavior targeting is intended to target your behavior and show you relevant ads according to your behavior.  But, when ads are being shown that are not related to your search query then behavior targeting is not doing its job.  Michael Gray of Gray Wolf SEO Blog swiftly pointed out how Google is showing mistargeted results according to his behavior.

The problem I have with these results are that the behavior targeted ads are Google Adwords, so this means as an advertiser you are paying for these failed attempts.  If someone clicks on your ads and its mistargeted then you still pay for that click.  How wrong is that?

The intent is to target visitor behavior.  If you did a search for “tires” then your next search was “cars” then it is acceptable for an ad about “tires” to show up in the cars search query results, however if your first search was for “tires” then your next search was for “houses” then it is not acceptable for an ad about “tires” to show up.  This is what Micahel pointed out is happening in Google Adwords system.  And we “advertisers” are paying for the foul up.

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Nofollow tag will be the death of PageRank

The nofollow tag has come a long way from its first inception. When the nofollow tag first was introduced it was somewhat sketchy as to its use. No one really knew
what it should do or how it was suppose to work, not even the creators Google. Many thought the use of the nofollow meant that it wouldn’t follow links, sounds right! However, it has manifested into a mechanism to reject the passing of link juice while links still can be found and followed — however nofollow links will have no influence on your page search ranking or Google PageRank. Link juice is simply a way a webpage can pass value onto another webpage, passing value is not possible with links that have the nofollow tag.

I understand and agree with the intent of the nofollow tag, by not allowing link
juice to be passed you are making the web a cleaner place. Link spammers have a
lot less control and cannot simply spam a website for the benefit of improving
rank, especially user content generated sites. However, the nofollow tag was
created to deflect the abuse of link building, but now the nofollow tag itself
is being abused.

You often find that every website uses the nofollow tag, even when they
shouldn’t, such as pointing to a relevant resource, pointing to a authority
site, or linking out to a website which the owner selected. You’ll even find
websites which include the nofollow tag on their own internal links, thus
denying the passing of value to their own internal pages. Many times this is
done unwittingly or automatically by the content management system (CMS) being
used, but still makes a horrid of messes for the site.

As the age of the nofollow tag continues to grow the use (and abuse) of the
nofollow tag will continue. Let’s imagine in the years to come as the nofollow
tag is overly used by every website, link juice will be minimal and almost
extinct — if you notice in this day and age PageRank on many websites are
dwindling down. Since Google PageRank relies on link juice and the passing of
value from one webpage to another the mere extinction of link juice will also
make Google PageRank obsolete.

Google is overdue with retiring their precious PageRank which has been at the
center of controversy for quite some time. It has also been the Mecca for many
link builders and site owners. I wonder if Google has thought out their plan for
the nofollow tag and the threat it has on PageRank or is Google in a space where
they’ve shot themselves in the foot. It will take some time for this to all play
out, but I’ll expect Google PageRank to either retire soon or Google PageRank to
be exterminated by the nofollow tag in years to come.

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Google Chrome is the newest web browser in the bunch.  With IE still being the leading browser and Firefox right behind, the browser wars are heating up even more.  I would expect Google to make a grand slam with their new browser.I would expect Google Chrome to take the market share of Firefox users.  IE doesn’t seem like its going anywhere, at least not any time soon and I would expect IE to continue to lead in the world of web browsers.

Status Bar.  At first I was a little concerned that the status bar was missing and I couldn’t
simply add it, but after navigating a bit I realized the status bar is on-demand
in Google Chrome.  To activate the status bar simply mouse over any link
and the status bar will automagically appear at the bottom of the screen.

Screen Tips.  It is nice that screen tips displays when you mouse
over hyperlinks with screen tips.  However, image alternate text does not
display.

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The old slow way of getting indexed is dead, that was the days of submitting your website directly to Google. Today the fastest and easiest way to get your website indexed is to have a backlink published on an authority website.

If you have a brand new website and you don’t want to wait weeks for your website to be crawled and indexed then its time you grab an authority link. Authority links are defined as links which are highly valued and have high page rank value on TLD (top level domain). There are plenty of user-generated content sites out there, such as Digg, Craigslist, Yahoo! Answers, etc.)  If the site/page has a PR8 or better then it is more than likely an authority site or a highly valued site/page.

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With the continuous increase of gas prices this sets the stage for another tech boom and economy growth.  America is known to go through hardships and tough times, but we always manage to come out on top! 

Why?

Because we accept change and reward freedom.  If you think for a second America is in its doomed days then you are sadly mistaken, because we’ve been through far worst adversities. 

We have a bounce back economy and it is time you get in line for your turn of the boom!  Remember the last tech boom, the mid to late 90’s.  For some reason you missed the bus and didn’t get a piece of the pie.  Well, if you act now then you may put yourself in an opportunist position. 

Do you think the folks who caught the greater slice pie for the tech boom of the 90’s were startups in the 90’s.  No!  They were early adopters since the 80’s. 

Imagine 2020 (12 years away). 

You operate a successful web business which has a 12 year web presence and solid trust relationship within the search engines (or whatever widget is used to find websites at that time — I imagine it will still be search engines).

Now, how does gas prices play into all of this and the direction of the tech boom, because increasing gas prices are making more people turn to the Internet for their needs, including common needs such as food shopping, pharmacy orders, and basic local shopping needs.  Commuters are getting smarter and becoming more conscious about driving.  At times like these many people are rebelling against allowing gas companies to destroy their lives by adjusting their lifestyle.

In some cases, you are breaking even by shopping online since you have to pay for shipping anyway, but I have two things to say about that:

1. I’d rather give my money to a business on the Internet than to the gas company (even though the gas companies are going to get paid anyway, because your product has to get shipped to you)
2. I’ll look for free shipping deals.  I’ll take it even farther and will shop for free green shipping deals (green shipping is environmental friendly shipping resources)

The bus is coming, but there is only room for a few so you better get on line!

Search engine optimization and social media is going to play an important role in making sure you don’t miss the bus this come around.  Get your ducks in a row now and keep up with the ever-changing Internet marketing world so you’ll be able to adjust your campaign as neccessary.

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Every website should start with on-page optimization. On-page optimization makes certain that your website pages are appealing to the search engines. This increases your crawl rate and increases your website organic search ranking.

There are many different parts to an on-page optimization campaign such as website tracking, SEO analysis, keyword research, page optimization, on-page content writing, etc., but there are some core components which actually are essential to any on-page optimization campaign.

AntOnaf.com makes it affordable to address the core elements of your website. With AntOnaf.com COPS (core on-page SEO) your website will benefit by increasing its overall search performance and enhancing the value of your website pages.

The key components which is essential for any on-page SEO campaign are as follows:

• page keyword targets
• page titles
• page description
• page content
• page internal links
• page external links
• page reciprocal links
• page alternate text (i.e. screen tips)
• page image text
• page copywriting
• page size
• page keyword density

Understanding each component and how it can be used to benefit the overall site is a strategic maneuver to enhance the quality of your website.

page keyword targets
Each page being optimized needs to have a target keyword or keyword set. AntOnaf.com determines the best target keyword(s) by researching and analyzing keywords using online keyword research and analysis tools. Online keyword research and analysis tools are useful because it provides you with suggested keywords which tell you which relevant keywords are most popular and have active searches.

page titles
Page titles should be unique on every page. Having unique page titles appeal to the search engines and helps to increase your website organic ranking. AntOnaf.com will include your target keywords into the title and optimize your page titles for search appeal and high relevancy.

page description
Your website page description should also be unique. The page description is the descriptive text found within the search engine result pages for your website. AntOnaf.com will not only make your meta description text unique but we will also incorporate your target keywords in the descriptive text.

page content
Page content is a great way to include your target keywords and increase keyword density. AntOnaf.com makes certain that your page content is optimized in a way to appeal to a human audience while at the same time appealing to search engines. Making your page content appealing to both humans and search engines is an art which requires some skilled experience. AntOnaf.com will keep your page content keyword density in a satisfying range of at least 3-7%.

page internal links
Page internal links are links on your pages which point internally to other pages of your website. This helps share the value of your website pages which ultimately increases search ranking for your website pages. If a particular web page in your website is not receiving satisfying results or is being undervalued then creating keyword-focused anchor text links which point to the page in question will help increase the page value. It is important to point to the page from an already existing valued page. AntOnaf.com will create an internal link structure which increases your website overall page value.

page external links
As you probably already guessed, page external links are links which point to external pages or pages which point to other pages that are not part of your website domain. External links is commonly referred to as “outbound links”. These links are important because by pointing to quality, valued, and trusted resources on the web it helps to show that your website is reputable and credible which ultimately leads to a greater ranking within the search engines. AntOnaf.com will research and locate quality external pages then create strategic links on your website pages to point to the external pages.

page reciprocal links
Reciprocal links are links which are reciprocated or better known as link exchange — the exchanging of links. When exchanging links it is important that you only exchange links with relevant and quality resources, doing anything otherwise can tarnish your relationship with the search engines. A general rule of thumb when exchanging links is to ask yourself does it provide a valued benefit to your website visitors or is it purely for the benefit of increasing links for search engine appeal? If it benefits the website visitors then its okay to exchange the link, if it provides little or no benefit to the website visitor then there is not any reason to exchange the link. AntOnaf.com will create quality reciprocal links with trusted link partners.

page alternate text (i.e. screen tip)
Links on your page can be accompanied with alternate text or screen tips. These are commonly friendly descriptors which help web visitors determine what the link is about. It is beneficial to include screen tips as this will increase keyword density. AntOnaf.com will use alternate text to your advantage to increase your website keyword density.

page image text
Image text is similar to alternate text, but instead it is used for images. Image text is a way to give your pictures, photos, and graphics words while increasing your website overall keyword density. AntOnaf.com uses your image text strategically to increase your target keyword density.

page copywriting
Page copywriting (or page copy) is the text on the page which draws the attention the human audience. It is the content on the page which speaks to an human audience. Page copy can be the lifeblood of a website as it usually draws the visitor in and potentially makes the sale (or generates the lead). AntOnaf.com will write compelling page copy which hones in on the visitor and speaks directly to them.

page size
Page size is very important, especially for page loading. If your website page is too large then it will drastically effect the loading time of your website. If your website takes 5 or more seconds to load then you are most likely losing traffic, because most visitors back out of a slow loading website. AntOnaf.com analyzes your website pages for slow loading and optimize on-page bottlenecks, such as images, code, etc. to decrease page load time.

page keyword density
Keyword density is highly important for any SEO campaign. Increasing keyword density helps to categorize and tell search engines what your website pages are about, thus increasing your website organic ranking. AntOnaf.com uses many different techniques for increasing keyword density on your website pages.

The above are SEO services which you can execute yourself if you have the time, dedication, and aptitude.  Though in many cases it is more beneficial to allow the professionals to execute such a service as it will be more rewarding when you have a strategic execution to the above.  In this case, contact AntOnaf.com for our professional services:  http://www.antonaf.com/contact/

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