Writing articles is a great way to gain exposure and branding. It’s a way to become an industry leader and share knowledge. The problem is that article writing is going to always create duplicate content in some way or another. Duplicate content is a problem for search engines — there is not much you can do about external duplication, but you can at least control internal duplication.
First, you need to be sure that your website pages doesn’t have excessive duplication. Normal internal duplication is okay and consist of pages such as: print-friendly pages, archive pages, or URL trailing slash (/) pages, etc. As long as you don’t manually create any duplicate pages on your website you should be okay, use this as your rule of thumb.
So how do you stop external and internal content from intermingling and causing round-robin duplicate content issues. Easy, you have original content on your website and duplicate content for the public. When you write an article or blog post you should also rewrite that same article or blog post and share it with the public. You first need to write the main article.
Tips for writing the main article:
- Choose a thoughtful and enticing article title
- Focus on a particular topic or keyword
- Write with a lot of adjectives and verbs because these can easily be substituted
- Include 1-3 relevant links in the Author resource box
- Write something which is useful, helps others, or entertain others this usually include: how-to’s, reviews, humor, etc.
If you had a website about a widget then you can create an article with an title similar to: “How to Use the Widget to Simplify Your Life”
Everything is weighted on the article title, because the title is what will lead to a click, if the article title is poor then you can forget about a click. Once the visitor gives you a click then its up to the article to be compelling and hold the visitor interest. If the article is interesting enough then its more probable that the visitor will seek out your other articles and/or click on the links in your resource box to learn more about you, your product, or your service.
Now since we went over a basic article writing procedure and its effects it is time to figure out a solution to promote articles in the most effective way without losing the quality or readership of the article. The key is to focus on uniqueness and originality. Using article rewriting software you can spin your articles in less time than it takes to write a new article. With that said, it does take some effort from you when using article rewriting software and article spinners.
Here is where things get tricky, to use article rewriting software you will need to know how to write for article spinners, such writings involve:
{fine#good} as {wine#juice} or {fine|good} as {wine|juice}
The output will produce 4 variations:
“fine as wine” or “good as wine” or “fine as juice” or “good as juice”
For each set of keywords in curly brackets {} separated by the pound sign # or pipe sign | it is a replacement keyword. In a real-world scenario one might have 10 or more keywords engulfed in the curly brackets, though for this research it uses only two keywords per set. I recommend, that you use unique articles on your website and rewrite those articles to share publicly.
The rewrite syntax is also used in the article title and author resource box. The work comes from finding synonyms for the keywords, this is where the thesaurus becomes your best friend. In the beginning writing in this manner is difficult but as time goes on and you write more articles using the rewrite syntax things get easier.
JetSpinner is a free article spinner
Submit Suite offers a more robust and advanced paid article spinner
Check your spun article with the spun article checker
Happy rewriting!
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Posted May 10, 2008 
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