Online content is like Manhattan, it’s an island, the only way there is over a bridge or through a tunnel — essentially a link. Once you make it to Manhattan you’d better have a good time (something of substance — content) or you are leaving the same way you came (bounce). The more bridges and tunnels (links) the more popular the city (website). When was the last time you’ve been to NYC and didn’t have a great time?
Content should be written in a way to make people have a good time and enjoy what they are reading. I have 3 main reasons why I “truly” believe content is KING!
- Authority. Content can give you an authoritative status. Writing how-to guides, helpful, and useful content will most likely increase your website traffic. Content is one of the best ways to become an industry leader and show authority in the marketplace.
- Strategy. Using content for strategic positioning is a brilliant way to gain rank. Content can be used in a number of strategies, including article marketing, press releases, blogs, link building etc.
- Everlasting. In most cases the content you write will be permanent and everlasting. I still have articles which rank that I wrote back in 2003-2005. Content cannot be denied and if it’s quality content then it will most likely stick around for decades.
Tell me why you believe content is KING? Or QUEEN? Let me know what you think, leave a comment!