Google Analytics Up and Down Graph Throttling Explanation

May 31st, 2009 · No Comments · Analytics

A simple explanation for a freaky problem, or seemingly problem, but actually it’s not. For weeks I was seeing questionable graph reports throttling and traffic dips as shown below.

google-analytics-01

I had no clue what was wrong. I thought it was probably code related, so I first regenerated and reinstalled the Google Analytics code on the site pages. I then confirmed and verified that the code was on every page of the website. After days of more monitoring the problem came back. I then thought maybe its my server or firewall, so I checked to be sure that was all on point and it was. So, still no explanation to the ongoing traffic dips, then today I realized what is happneing?

The traffic dips are a result of weekend traffic, the days shown dipping are Saturday and Sunday, with the exception of last weekend which was Memorial Day weekend, so you seen the traffic fall short on Friday and almost die all weekend, including Monday (the holiday) then pick up on Tuesday. Very understandable.

All of this time I thought my Analytics reports were looking weird when it was just a simple misunderstanding. I guess the lesson learned is don’t always assume something is broken when things are not going the way you’d expect it — sometimes everything is okay, you just need to know your visitors.

This is valuable data knowing which days are most popular, it can be advantageous data if used correctly.

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