Yahoo! announced they will shut down their paid inclusion program. With their recent deal with Microsoft this comes as no surprise and was anticipated, just a matter of when. Well, Yahoo! says December 31, 2009 will be the day they terminate the program.
What does this mean for your bottomline?
If you use Yahoo! search for your advertising needs, then this will likely affect you and could change your earnings if you rely on Yahoo search to earn money.
The decision to end the program so soon may have been made too quickly (but the whole Yahoo/MSN deal has been quick ticking, even though Microsoft has been courting Yahoo for years) and not well thought out, because certainly active members are not going to be happy. But, we live in an online world where most companies say screw the Internet marketers — but we keep the online world alive! It’s like the paparazzi — no one cares about the paparazzi when their career is doing well and will smack the camera out of paparazzi’s hands, but when their career takes a turn for the worse they love the paparazzi and want to be in every picture, they’ll even lend them a camera to snap pictures!
Anyway, most likely Yahoo! is set to discontinue Paid Inclusion and their Search Submit Pro services because of the Microsoft/Yahoo deal. If Microsoft is going to be the party delivering Yahoo’s search results then there is no need for Yahoo to maintain Paid Inclusion or Search Submit since they lose control. In retrospect, I’d expect that at some point Microsoft Ad Center would become the victor and you’ll be able to port your campaign from Yahoo to Microsoft — however, who knows if this will be an automated or manual process?
This is fairly breaking news, that has not been officially confirmed as yet. but as time nears I am sure we’ll be hearing more on this story!