Every website should start with on-page optimization. On-page optimization makes certain that your website pages are appealing to the search engines. This increases your crawl rate and increases your website organic search ranking.

There are many different parts to an on-page optimization campaign such as website tracking, SEO analysis, keyword research, page optimization, on-page content writing, etc., but there are some core components which actually are essential to any on-page optimization campaign.

AntOnaf.com makes it affordable to address the core elements of your website. With AntOnaf.com COPS (core on-page SEO) your website will benefit by increasing its overall search performance and enhancing the value of your website pages.

The key components which is essential for any on-page SEO campaign are as follows:

• page keyword targets
• page titles
• page description
• page content
• page internal links
• page external links
• page reciprocal links
• page alternate text (i.e. screen tips)
• page image text
• page copywriting
• page size
• page keyword density

Understanding each component and how it can be used to benefit the overall site is a strategic maneuver to enhance the quality of your website.

page keyword targets
Each page being optimized needs to have a target keyword or keyword set. AntOnaf.com determines the best target keyword(s) by researching and analyzing keywords using online keyword research and analysis tools. Online keyword research and analysis tools are useful because it provides you with suggested keywords which tell you which relevant keywords are most popular and have active searches.

page titles
Page titles should be unique on every page. Having unique page titles appeal to the search engines and helps to increase your website organic ranking. AntOnaf.com will include your target keywords into the title and optimize your page titles for search appeal and high relevancy.

page description
Your website page description should also be unique. The page description is the descriptive text found within the search engine result pages for your website. AntOnaf.com will not only make your meta description text unique but we will also incorporate your target keywords in the descriptive text.

page content
Page content is a great way to include your target keywords and increase keyword density. AntOnaf.com makes certain that your page content is optimized in a way to appeal to a human audience while at the same time appealing to search engines. Making your page content appealing to both humans and search engines is an art which requires some skilled experience. AntOnaf.com will keep your page content keyword density in a satisfying range of at least 3-7%.

page internal links
Page internal links are links on your pages which point internally to other pages of your website. This helps share the value of your website pages which ultimately increases search ranking for your website pages. If a particular web page in your website is not receiving satisfying results or is being undervalued then creating keyword-focused anchor text links which point to the page in question will help increase the page value. It is important to point to the page from an already existing valued page. AntOnaf.com will create an internal link structure which increases your website overall page value.

page external links
As you probably already guessed, page external links are links which point to external pages or pages which point to other pages that are not part of your website domain. External links is commonly referred to as “outbound links”. These links are important because by pointing to quality, valued, and trusted resources on the web it helps to show that your website is reputable and credible which ultimately leads to a greater ranking within the search engines. AntOnaf.com will research and locate quality external pages then create strategic links on your website pages to point to the external pages.

page reciprocal links
Reciprocal links are links which are reciprocated or better known as link exchange — the exchanging of links. When exchanging links it is important that you only exchange links with relevant and quality resources, doing anything otherwise can tarnish your relationship with the search engines. A general rule of thumb when exchanging links is to ask yourself does it provide a valued benefit to your website visitors or is it purely for the benefit of increasing links for search engine appeal? If it benefits the website visitors then its okay to exchange the link, if it provides little or no benefit to the website visitor then there is not any reason to exchange the link. AntOnaf.com will create quality reciprocal links with trusted link partners.

page alternate text (i.e. screen tip)
Links on your page can be accompanied with alternate text or screen tips. These are commonly friendly descriptors which help web visitors determine what the link is about. It is beneficial to include screen tips as this will increase keyword density. AntOnaf.com will use alternate text to your advantage to increase your website keyword density.

page image text
Image text is similar to alternate text, but instead it is used for images. Image text is a way to give your pictures, photos, and graphics words while increasing your website overall keyword density. AntOnaf.com uses your image text strategically to increase your target keyword density.

page copywriting
Page copywriting (or page copy) is the text on the page which draws the attention the human audience. It is the content on the page which speaks to an human audience. Page copy can be the lifeblood of a website as it usually draws the visitor in and potentially makes the sale (or generates the lead). AntOnaf.com will write compelling page copy which hones in on the visitor and speaks directly to them.

page size
Page size is very important, especially for page loading. If your website page is too large then it will drastically effect the loading time of your website. If your website takes 5 or more seconds to load then you are most likely losing traffic, because most visitors back out of a slow loading website. AntOnaf.com analyzes your website pages for slow loading and optimize on-page bottlenecks, such as images, code, etc. to decrease page load time.

page keyword density
Keyword density is highly important for any SEO campaign. Increasing keyword density helps to categorize and tell search engines what your website pages are about, thus increasing your website organic ranking. AntOnaf.com uses many different techniques for increasing keyword density on your website pages.

The above are SEO services which you can execute yourself if you have the time, dedication, and aptitude.  Though in many cases it is more beneficial to allow the professionals to execute such a service as it will be more rewarding when you have a strategic execution to the above.  In this case, contact AntOnaf.com for our professional services:  http://www.antonaf.com/contact/

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Ouch! That gotta hurt.

Rand of SEOMoz.org (one of my favorite SEO resources) reported that FlightCentra.com.au got busted for cloaking. Rand was on a panel at SMX Sydney with Danny Sullivan and Adam Lasnik when the intention was to review DiscoverTasmania.com, but while doing the review they stumbled upon Flight Centre which was found out to be using sneaky cloaking schemes. The big ouch in this story is that Adam Lasnik was there, Google’s Search Evangelist. It’s bad enough being caught by Rand & Danny, but being caught while a Google engineer is onsite commands the attention of swallowing your throat!

To read the full story go to Rand’s post about it!

Image is property and courtesy of
http://www.bhatt.id.au/blog/danny-rand-discover-flightcentre-possible-blackhat-cloaking-smx-sydney-day-2/

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Let’s start something new.  Each week (Friday) I will give a simple SEO tip.  It can be as simplee as a one liner! 

To start I will give a tip on blog commenting –

Tip#1: Be first!  The top comments get the most human click throughs
Tip#2: Comment on new blog post.  New blog post can increase link age.  If you post to new blog post before search engines crawl and index the page then when the bot crawls the page and notice your link the link age clock begins, within six months when that page has value and page rank the search engine will also value your link due to its age and association with the page.  Blogging on old post is easily detected as blog comment spam, especially if done in the masses.
Tip#3:  NoFollow still follows.  I am even inclined to say the nofollow rule doesn’t apply to fresh post, its only when the page has some age the nofollow attribute weighs in.  I haven’t validated this last tip so I will take it with a grain of salt, but I do know Yahoo! and MSN do not honor the nofollow tag so that is worth the comment.
Tip#4:  Only post relevant blog post.  Read the blog entry, then post a unique, useful, and relevant blog post, this will increase your chances of getting the blog comment approved and when a human visitor reads your comment they are more likely to click through if your post is relevant and useful.

If you have any more tips related to blog commenting then please share.

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I don’t think so…

Directory submissions is live and well.  Lately, many webmasters have been denouncing directory submissions as if its the wrong thing to do.  Directories don’t give you any click value, no one is browsing directories and checking out all the spam.  Directories also are not for Google.  Google doesn’t put too much weight on directories…but they may one day!  If you notice Google devalues many community sites — blog hosting sites took a big hit, article syndication sites took a big hit, forums took a big hit, and directories took a big hit — all of these community or public type sites have lost a lot of page rank value in the last few years.  Why?  Because they have become vastly inhabited by the web zombies!  Webmasters, SEO’s, marketers, etc.  We’re like the night of the living dead trolling the world wide web and destroying anything in our path.  What’s next??  Social media sies or press release distributors?

But if you remember classified sites took a big hit with Google back in the day!  But, today classified sites are making a sneaky comeback.  Everyone forgot about classified sites because the value in it was tarnished but now they are coming back, slowly but surely.

The lesson is, don’t deny directories.  I’d suggest you just be selective about your directory submissions, look for the long term success and you’ll make the right decision.

Another reason why I still submit to directories is because Yahoo! still seem to value those links.  So, if I lose one way then I still win another way.

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You’re an SEO and you find it hard to find an SEO Job, SEO Project, or SEO Clients.  I guess the real question is “ARE YOU REALLY AN SEO?” — Isn’t it your job to make people find your website, if you can’t make people find your website then how are you going to help expose client websites???  This is something you should ask yourself!!!

Well, I am not here to badger you, but it is a question which needs to be answered.  Anyway, I am here to help you find the SEO job you’ve been looking for.  Below is a list of places to go to find SEO jobs, project, and clients:

1. Ant Onaf SEO Job Board
2. SearchEngineJournal Job Board
3. Elance SEO Freelance Projects
4. GetACoder Search Engine Optimization Jobs
5. Scriptlance Jobs
6. RentACoder.com Search Engine Optimization Projects
7. Stuntdubl SEO Job Board
8. Indeed SEO Job Postings
9. Marketing Pilgrim Job Board
10. GetAFreelance Freelance SEO Jobs
11. Craigslist SEO Jobs 
12. Google Base SEO Jobs
13. Dice SEO Jobs
14. Oodle SEO Jobs
15. Monster SEO Jobs
16. Careerbuilder SEO Jobs
17. HotJobs SEO Jobs
18. OhSoHandy SEO Jobs
19. Jobster SEO Jobs
20. Cyber Coders SEO Jobs
21. Simply Hired SEO Jobs
22. OASEO SEO Job Board
23. JuJu SEO Jobs
24. FlipDog SEO Job Search
25. LinkedIn Job Board
26. Jobs Just Posted SEO Job Search
27. Odin SEO Job Search
28. Guru.com Web Design & Marketing
29. SEOMoz.org SEO Marketplace
30. Marketing Sherpa Online Marketing Jobs
31. SEMPO SEO Job Board
32. iFreelance SEO Jobs
33. Sologig SEO Project Search
34. SEOConsultants Job Board
35. Webmaster-Talk Freelance Jobs
36. Onward Search
37. MySpace SEO Jobs
38. Kijiji SEO Jobs
39. Vast.com SEO Jobs
40. ComputerJobs.com SEO Jobs
41. oDesk Search Engine Optimization Jobs
42. NerdLance SEO Jobs
43. Freelance Project Updates SEO Jobs
44. AllFreelance Freelancer Job Boards
45. JobInSearch Search Engine Jobs
46. MSN Live Expo SEO Jobs
47. ClickZ Job Board 
48. Search Engine College Job Board
49. Naymz SEO Job Search
50. OLX SEO Jobs

The list above contains many SEO related jobs, some of the jobs are repetitive due to the fact some of the sites use common or cross-platform job boards.  Regardless, the list above gives you an outlet for finding your SEO jobs, projects, and clients.  If you can’t find and land a job after going through the list above then its either 2 things…you didn’t try hard enough or you need to change careers!

Search engine optimization & marketing is in high demand and it the demand is growing rapidly.  SEO/SEM will always be a high demand industry due to the fact that there will always be much more websites than there are SEO (especially good SEO).  If you can prove yourself in the industry and build your brand then you are pretty much set.  My suggestion to you is that you study your craft, pick up a few SEO projects to expose your talent (don’t worry about pay in the beginning), and once you have built a portfolio and client list of at least 3-5 clients shop your resume and cover letter (letter of interest) around to prospects and employers.   Land your job!

I’m personally not interested in working for a company as an employee, I will only take on projects and/or jobs as an SEO consultant.  I have to be able to set my own hours and work at my pace.  I may one day decide to get back in the workforce, but that is not my goal or plan (especially at this point in my life when things are looking up for my business), but I never say never!

As you can see from the list above there is always plenty of prospects looking for SEO services, so you should never have to resort to sending emails to potential clients (or spamming).  Even when the list above doesn’t work out, you still have direct mail marketing, door-to-door marketing, telemarketing (not sure of the laws surrounding that), or vertical marketing.  Vertical marketing is where I would say its “okay” to send emails.  Basically, when I speak of vertical marketing it is aligining yourself with other markets who are closely related to your industry but are not direct competitors, this would be companies which perform web design, web development, web hosting, etc.  Many of these type companies receive request for SEO services, but have to turn them away because they do not offer such services nor do they have any reputable businesses to send the client to. Most of these companies will be happy to swap referrals, resell your services, or refer clients to you. The worst thing is turning a client away because you can’t perform what they need or don’t have a relationship with a company who can provide what the client needs. Same with SEO, if you don’t provide web design you will get request for web design and will need someone to refer your clients to, use this leverage in your sales pitch to your vertical markets.

Now go find your SEO Job! Good luck to you.

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I know everyone has their quirks about their clients, but I would rank SEO as having the worst clients, mainly because of the disconnect.  Most clients seeking SEO don’t have any true understanding of SEO and what is involved, sure some clients can throw around some buzz words and have the jargon down pact but they still don’t have any true grasp of the business.  Most clients are use to paying for a service and getting in return a satisfying result, while with SEO clients don’t understand they are not paying for results they are paying for effort, because there is a chance that the SEO strategy will not bring results.  That is why AntOnaf.com practice satisfying results, we basically continue working (at no additional cost to you) until the site/project gets satisfying and deserving results for our clients.  We also outline in detail for our clients the strategic approach and plan of attack!

With this said, we still have some clients who are from Mars.  Here is my top 7 list of why our SEO clients are from Mars.

1. Unrealistic Expectations.  I will pay you $150 to rank my website #1 on all major search engines for 20 extremely broad keywords in 30 days.  If ranking on the search engines was this easy and this cheap then there wouldn’t be big corporations throwing millions a year at search engine optimization.  Also, if it was this cheap and simple there wouldn’t be a need for my services.
2. Mid-Project Change Request.  Hey I know you already started the campaign and we are seeing ranking improvements for the 20 keywords I supplied you 20 days ago, but I have a new 20 keywords which I think is better suited so let’s stop worrying about the previous 20 and work on the new 20 keywords.  Oh! And remember you have 10 days left!
3. Show me sites you have worked on so I can do nothing!  If you don’t plan on verifying the previous clients of an SEO then why bother asking for sites the SEO has worked on, because if its a shady SEO then that mean the shady SEO will tell you anything to get your money, even tell you he/she did SEO work for a website that they never did SEO work for.
4. Day Two - Where’s my ranking.  I hired you to get my website ranked, it is day two already why isn’t my site getting butt loads of traffic?  There is a big disconnect when clients think that their website will rank in record breaking time (well I know a way to get a site ranked in 12 hours, but there’s some rules to it).  If you are paying for a overnight get rich quick scheme then good luck with that because any true website (business) takes time to grow sometimes years.  It is best suited to go in with a plan and realistic expected duration.
5. Is 30 days too long?  30 days is only 1 month and one month of SEO is not going to cut it these days , especially since most SEO do not work on your website 24/7, you’d be lucky if you get 10 strong and dedicated hours a month.   Being realistic you should expect to build a SEO campaign for no less than 6 months and this in many cases is too little.
6. I own you, I am your only client, and I am all you think about!  Hey we need to talk now it can’t wait!  Hey it’s 15 minutes later, I need to talk to you again!  Hey, I’ve been waiting a whole 20 minutes, we need to talk!  Okay, 30 minutes has passed, I’m coming over so we can talk!  It’s an hour later…I have your firstborn and you can’t have them back until we talk.  Have you ever had a client (or maybe you were the client) who constantly call, visit, email, IM, etc., just worrying about little stuff that can either wait or have no relevance to the project or they are just log hogs while monitoring their logs they see a small negative such as less visitors today than yesterday and this throws the SEO client into a tailspin worrying you to death!  This is the worst thing SEO clients can do, family time is already hard to come by and a worrying client makes it even more scarce.  Definitely ever client has the right to have concerns about their business and website — that’s what they are paying for right??  But, there are limitations.  In the first month a client shouldn’t really expect much (even though I tend to show improvements within 15 days — toot! toot!).  The client should start to expect rank increases within 60 days of the project, this is a realistic expectation if by 60 days you haven’t seen improvements then I’d suggest worrying.
7. Finally got my SEO done, now its time to change my website.  How many times have you seen this happen?  You perform some of your best work on a website and then a month after you are complete the site has been redesigned without keeping your SEO mods in tact.  Sure, its no concern to you because you already got paid and completed your task, but the client doesn’t realize they have lost all of their SEO power.  It’s beneficial to contact the client and let them know, but the client may want you to redo your work for free — talk about a rock and a hard place.

With all the above said, it’s not really the fault of the SEO clients, it’s the fault of SEO.  Just because SEO is second nature and common sense to us, it doesn’t mean the client has that same understanding even if they make the claim.  It’s like when you take your car for repairs, you try to go in with as much information as possible, as you don’t want to portray that you don’t know anything about cars.  For one mechanics tend to talk as if things are common sense and you should know what a common auto part is and what it does.   But the second most important reason you would tend to act as if you know a little about mechanics and cars is that you don’t want to be taken for a ride or taken advantage of by the mechanic.  The same applies in the SEO world.  You have some upstanding and honest SEO (like myself) and then you have the shady overcharging SEO. 

So, previous SEO providers are to blame for my bad encounters with (some) SEO clients…

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This is a  video shared by CorpOneLLC on YouTube.com.  This video show you how to change your IP address using your Linksys Router!  If I need to explain why this is something useful, then this might not be for you.  Anyway, enjoy!

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Okay, not quite!  I am still very much an SEO, but I have been dabbling lately with affiliate marketing and I am liking the challenge and results.  What I like about affiliate marketing is the fact you don’t even need a website, even though its useful to have a domain it is not (always) required as a affiliate marketer. 

SEO and affiliate marketing has always been closely related, like kissing cousins!  So, I have been leaning toward more affiliate marketing strategies, but in use with my SEO talent.  I think that would be a deadly combination.

So if you start to see any post which look more affiliate marketing…ish then you’ll know why!  I’m an affiliate marketer in training!

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I bring up this topic because I proposed (what I think is) a quality SEO project plan with a modest rate quote to a client who stated that it was too much money.  Keep in mind the client expectations is to have their page organically ranked on the top pages of all major search engines for multiple keywords.

Here is what I offered:
- Keyword research & analysis services (150 keywords)
- Website analysis & forensics (Google analytics — no real work for me but billable)
- On-page optimization (11 pages)
- Link building campaign (500 quality link directory submissions)
- Pay Per Click Campaign (4 weeks — starting at mid of project)
- SEO reports
- 90 days — estimated duration
- $2250 — rate quote with 3 pay installments ($250 - start project | $1000 - mid project | $500 - end project)

Now in my opinion this is a grand deal and I am actually shorting myself.  I knew this person/business was working with a limited budget so I did what I could to help.  With my project plans and rate quotes I include detailed website analysis reports and the project plan is outlined with all that I will perform and the benefit of the task.  For this service to be shot down at the rate I am providing is a little disheartening and it makes me wonder, what are other SEO charging for their services and what are they offering that would make someone run from this deal! 

Maybe, it truly comes down to — not having the money!  But, my thing is if you don’t have a MARKETING budget then you should not search for outsourced talent, because in essence SEO is just effort and if you pay someone then you are paying for their effort.  If you pay someone $500 for their effort then you should expect to only get $500 worth of effort and $500 worth of results — which isn’t much when you think of SEO.  For one, if you think $500 will get you far when outsourcing SEO talent then you are sadly mistaken, because if you think long enough you’ll eventually understand that companies pay thousands if not millions of dollars a year just for SEO efforts.  What shady crooks have people believing that SEO is cheap and you can pay the bare minimum for top quality results.  Would you go to a television broadcast network and say I want a commercial to air at prime time on all your networks across all 50 states for $500, what will happen?  They will laugh in your face!  So why would you think you can pay $500 to get the top search position for a multitude of keywords on all major search engines — which can garner traffic from around the world???  Why?  Because there are so many shady SEO’s that will rob you blind.  Selling you a dream, selling you the overnight success story that usually is not accomplishable. 

True SEO doesn’t cost a dime, but it is the effort that cost the money, because SEO is an effort driven business and without the right amount of effort you can say goodbye to your search rankings — especially if it is competitive keywords being targeted.  I know many quality and legitimate SEO out there feel my pain and may have experienced similar situations where they gave a potential client the best possible deal in the world and the client passed up on it because they were expecting a $200 quote that will give them the world!  What can you do??  Well, all I did was politely tell the ex-potential client that they should consider performing their own SEO task since they have a low budget and then pointed them to my instructional SEO site (work in progress).  And kept it moving…

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I have been PERMANENTLY banned on SEO Chat!  Why?  I don’t know.  But I bet it had something to do with that drop link I placed!  I had my account for a few years now, but I only had 2 post, one of my post contained a link (I can’t remember if the link was hyperlinked or not — it was truly a natural link for me).  I was replying to a post where a guy was asking for SEO help and SEO services so I replied to the post and said a few words about what I can provide him then dropped a link to http://www.antonaf.com, I hope that link was worth it cause I think its the reason why I got my account banned! 

I got my Adsense account banned once back in 2004, but it was reinstated within that same week (I did some research myself and presented it to Google and I assume they investigated on their end then reinstated my account after concluding I was not responsible for the thousands of fictious clicks on my Adsense links).  Anyway, other than that I never had an account of mine banned!  I guess there’s a second time for everything!  Thanks SEO Chat!

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