Digital Marketing

online marketing

Gaining Clients: The Best Forms of Customer Acquisition

A business’ lifeline is among its clients and customers. They rely on their sales and continued patronage of the business. However, gaining customers and clients is a challenging art to master. Many companies try doing it but ultimately fail. Their inevitable failure is usually caused by their ignorance towards one prime strategy: customer acquisition. Customer …

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marketing planning

How Good Marketing Strategies Can Help Businesses Succeed

It’s no secret that good marketing strategies are essential to the success of any business. There are so many good marketing strategies out there that it can be difficult to know which ones will best suit your business. However, entrepreneurs must identify the best marketing strategy that works for their businesses. Most of the time, …

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email marketing concept

Why Email Marketing Is Still a Valuable Marketing Strategy

Modern technology is continuously evolving, and so does digital marketing. In the past years, the number of digital tools has increased to help marketers and business owners to reach more audiences as possible. According to Hubspot, there are around 41 types of marketing categories brands can invest in, such as search engine, content, social media, …

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How to Use Social Media to Drive Traffic to Your Website

A whopping 92% of small business owners believe that social media is essential to their businesses in terms of brand awareness, customer engagement, and community building. In short, it will grow one’s bottom line. But combine that with websites and e-commerce sites, and businesses will bloom and reach their potentials. Some may even far exceed …

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digital marketing concept

Essential Digital Marketing Strategies That Can Increase Your Engagements

In the past year, the COVID-19 pandemic has caused many changes to the way that we live. Not only has this affected how we socialize with each other, but many businesses have been switching to a more digital approach in marketing products and services. Not only is this known for reeling in more potential customers, …

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customer targeting

Hitting the Bull’s Eye: Characteristics of a Good Market

A business thrives in two ways: first, by reducing its regularly occurring expenses; and second, by acquiring a larger portion of the market. To minimize your spendings, you should examine the most expensive activities of your company and determine how to make it more cost-effective. If you want to establish your company, you should appeal …

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