Branding isn’t as simple as creating a logo, catchphrase, and a name. It also goes beyond having an active social media campaign or an engaging blog. For it to convert, it needs to align with the company’s values and its target market. For this reason, a brand strategy agency usually creates a buyer’s persona. What Is …
Buyer’s Persona: How It Amplifies Your Branding Strategy Read More »
A business’ lifeline is among its clients and customers. They rely on their sales and continued patronage of the business. However, gaining customers and clients is a challenging art to master. Many companies try doing it but ultimately fail. Their inevitable failure is usually caused by their ignorance towards one prime strategy: customer acquisition. Customer …
Gaining Clients: The Best Forms of Customer Acquisition Read More »
It’s no secret that good marketing strategies are essential to the success of any business. There are so many good marketing strategies out there that it can be difficult to know which ones will best suit your business. However, entrepreneurs must identify the best marketing strategy that works for their businesses. Most of the time, …
How Good Marketing Strategies Can Help Businesses Succeed Read More »
Modern technology is continuously evolving, and so does digital marketing. In the past years, the number of digital tools has increased to help marketers and business owners to reach more audiences as possible. According to Hubspot, there are around 41 types of marketing categories brands can invest in, such as search engine, content, social media, …
Why Email Marketing Is Still a Valuable Marketing Strategy Read More »
Social media has more to offer than just socializing with people online or providing folks with something to kill time with as they browse through their newsfeed. It does more than connect people and showcase pretty pictures and viral videos. It also has the ability — the power — to boost a business’ success rate …
A whopping 92% of small business owners believe that social media is essential to their businesses in terms of brand awareness, customer engagement, and community building. In short, it will grow one’s bottom line. But combine that with websites and e-commerce sites, and businesses will bloom and reach their potentials. Some may even far exceed …
How to Use Social Media to Drive Traffic to Your Website Read More »
In the past year, the COVID-19 pandemic has caused many changes to the way that we live. Not only has this affected how we socialize with each other, but many businesses have been switching to a more digital approach in marketing products and services. Not only is this known for reeling in more potential customers, …
Essential Digital Marketing Strategies That Can Increase Your Engagements Read More »
There are so many ways to use video marketing. There are also numerous types of videos to choose from as well. You no longer have to be restricted by the skill level of your staff. There are many companies that can offer their services to suit your needs and produce eye-catching outsourced 3D animation videos or …
A business thrives in two ways: first, by reducing its regularly occurring expenses; and second, by acquiring a larger portion of the market. To minimize your spendings, you should examine the most expensive activities of your company and determine how to make it more cost-effective. If you want to establish your company, you should appeal …
Hitting the Bull’s Eye: Characteristics of a Good Market Read More »
Some businesses aren’t large enough to go global. That’s why it isn’t prudent to spend a lot on advertising on a wide scale. The most effective approach is to limit your reach within a city or just a neighborhood. This strategy helps brick-and-mortar stores and service companies that have a limited market reach. Localized search …
