Branding isn’t as simple as creating a logo, catchphrase, and a name. It also goes beyond having an active social media campaign or an engaging blog. For it to convert, it needs to align with the company’s values and its target market. For this reason, a brand strategy agency usually creates a buyer’s persona. What Is …
Buyer’s Persona: How It Amplifies Your Branding Strategy Read More »
A social media campaign is the brand’s attempt to reach a certain audience through social media outlets. But how can you know if your campaign was successful? And what does success even mean in this case? Understanding these metrics is key to being able to track success, and it should be one of the first …
A business’ lifeline is among its clients and customers. They rely on their sales and continued patronage of the business. However, gaining customers and clients is a challenging art to master. Many companies try doing it but ultimately fail. Their inevitable failure is usually caused by their ignorance towards one prime strategy: customer acquisition. Customer …
Gaining Clients: The Best Forms of Customer Acquisition Read More »
Wondering how drones are being used in markets and industries other than aerial photography? You may be surprised to find out that real estate companies are actually using drones for various things. In fact, drones operated by real estate companies are doing more than aerial photography. Find out the different ways they help in real …
8 Ways Real Estate Is Using Drones for Marketing and Management Read More »
The pandemic saw many businesses closing after people stayed home to avoid getting infected by the virus. The business closures resulted in job losses. While many were able to find new jobs, some people started businesses after finding opportunities during the health crisis. The situation has improved since then. But many new businesses are struggling …
It’s no secret that good marketing strategies are essential to the success of any business. There are so many good marketing strategies out there that it can be difficult to know which ones will best suit your business. However, entrepreneurs must identify the best marketing strategy that works for their businesses. Most of the time, …
How Good Marketing Strategies Can Help Businesses Succeed Read More »
Modern technology is continuously evolving, and so does digital marketing. In the past years, the number of digital tools has increased to help marketers and business owners to reach more audiences as possible. According to Hubspot, there are around 41 types of marketing categories brands can invest in, such as search engine, content, social media, …
Why Email Marketing Is Still a Valuable Marketing Strategy Read More »
As more consumers turn to mobile solutions because of the pandemic, you have an opportunity at hand to start an online business. All you have to do now is make your business known to your target market. The easiest way to connect with them is through digital marketing. In today’s article, you’ll learn about the …
How Digital Marketing Can Help You Build Your Personal Brand Read More »
Social media has more to offer than just socializing with people online or providing folks with something to kill time with as they browse through their newsfeed. It does more than connect people and showcase pretty pictures and viral videos. It also has the ability — the power — to boost a business’ success rate …
A whopping 92% of small business owners believe that social media is essential to their businesses in terms of brand awareness, customer engagement, and community building. In short, it will grow one’s bottom line. But combine that with websites and e-commerce sites, and businesses will bloom and reach their potentials. Some may even far exceed …
How to Use Social Media to Drive Traffic to Your Website Read More »
Discover the world of science, technology, and digital innovation with Antonaf, your go-to destination for tech enthusiasts seeking the latest updates in AI, tech, science, marketing, and business trends.
