Digital Marketing

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Why Email Marketing Is Still a Valuable Marketing Strategy

Modern technology is continuously evolving, and so does digital marketing. In the past years, the number of digital tools has increased to help marketers and business owners to reach more audiences as possible. According to Hubspot, there are around 41 types of marketing categories brands can invest in, such as search engine, content, social media, …

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How to Use Social Media to Drive Traffic to Your Website

A whopping 92% of small business owners believe that social media is essential to their businesses in terms of brand awareness, customer engagement, and community building. In short, it will grow one’s bottom line. But combine that with websites and e-commerce sites, and businesses will bloom and reach their potentials. Some may even far exceed …

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Essential Digital Marketing Strategies That Can Increase Your Engagements

In the past year, the COVID-19 pandemic has caused many changes to the way that we live. Not only has this affected how we socialize with each other, but many businesses have been switching to a more digital approach in marketing products and services. Not only is this known for reeling in more potential customers, …

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Hitting the Bull’s Eye: Characteristics of a Good Market

A business thrives in two ways: first, by reducing its regularly occurring expenses; and second, by acquiring a larger portion of the market. To minimize your spendings, you should examine the most expensive activities of your company and determine how to make it more cost-effective. If you want to establish your company, you should appeal …

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Online Marketing Strategies to Make Your Brand Memorable

Digital marketing, unlike most advertising platforms, is not a one-off venture. You should invest in periodic upgrades and tactics to keep up with the changes in online marketing platforms. Even so, many people only focus on their conversion rates, shares, likes, and other elements but forget one essential element. This is ensuring that their brand …

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Importance of Building a Professional Online Presence for Career Growth

Starting a career in any industry has become challenging because of fierce competition and high standards set by companies. If you want to pursue a career, it’s best to find a job that offers a competitive salary and provides excellent room for growth. To do this, you need to stay ahead of the competition and …

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