Digital Marketing

marketing strategy

Online Marketing Strategies to Make Your Brand Memorable

Digital marketing, unlike most advertising platforms, is not a one-off venture. You should invest in periodic upgrades and tactics to keep up with the changes in online marketing platforms. Even so, many people only focus on their conversion rates, shares, likes, and other elements but forget one essential element. This is ensuring that their brand …

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online marketing concept

Importance of Building a Professional Online Presence for Career Growth

Starting a career in any industry has become challenging because of fierce competition and high standards set by companies. If you want to pursue a career, it’s best to find a job that offers a competitive salary and provides excellent room for growth. To do this, you need to stay ahead of the competition and …

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Young woman typing on her laptop

Reader Perks: Tailoring Your Content to Your Loyal Subscribers

Once you’ve reached a loyal customer base on your online magazine, expansion might be the next step. Having enough subscribers and readers every month indicates that the content you’re putting out has value. You can use this to your advantage by engaging your readers even more through specialized content. In doing so, you’re responding to …

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online security

A Quick Overview on Penetration Testing and Its Importance

Penetration testing, also referred to as ethical hacking or pen testing, is a type of security testing that involves a simulated cyber-attack to test for any vulnerabilities and flaws in your computer system, web application, or network application that an attacker may exploit and take advantage of. Penetration testing can either be automated with the …

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