Digital marketing, unlike most advertising platforms, is not a one-off venture. You should invest in periodic upgrades and tactics to keep up with the changes in online marketing platforms. Even so, many people only focus on their conversion rates, shares, likes, and other elements but forget one essential element. This is ensuring that their brand …
Online Marketing Strategies to Make Your Brand Memorable Read More »
Starting a career in any industry has become challenging because of fierce competition and high standards set by companies. If you want to pursue a career, it’s best to find a job that offers a competitive salary and provides excellent room for growth. To do this, you need to stay ahead of the competition and …
Importance of Building a Professional Online Presence for Career Growth Read More »
As people say, think before you click. This can pertain to the things you say and post online. You can end up hurting somebody’s feelings or you can add fuel to online feuds. Indiscriminate posting can also lead to sharing false information. Thanks to social media and text archiving services, all of this data left online …
Can You Use Social Media Data as Evidence in Court? Read More »
Franchising a business is not very different from starting your own. Although the operational requirements are different, there are still many similar aspects such as micro-managing employees, sales, and of course, marketing. Because franchising is a sales business, you have to know how to market it. Only then will you get investors to put their …
In the world of search engine optimization (SEO), some details lose context, become outdated, or born out of ignorance. They become the industry’s myths — or bits of misinformation. Not only are these myths untrue, but they can also harm your website. They can prevent you from improving your online presence and hamper your best …
According to statistics published in The Telegraph, the United Kingdom receives over 660,000 new business registrations every year. Start-up companies are investing their money in brand building. Not many, however, survive in the business world. As a matter of fact, 60 per cent of new companies fail within three years. On top of that, some …
Running a Customer-Centric Business: A Handy Guide Read More »
If you’re thinking of starting your own business, now is the best time to do so. The technology we have today can easily enable you to reach customers, sell your products, and showcase your services to people around the world from the comfort of your own living room. So if you get a VoIP phone …
How You Can Build Your Company through Video Conferencing at Home Read More »
PPC marketing is one of the most profitable forms of digital marketing nowadays though few companies are using it. They erroneously assume that PPC ads are expensive and require a lot of expertise to get them to work. Though this form of digital marketing is among the paid ones, you can maximize the profits you …
Once you’ve reached a loyal customer base on your online magazine, expansion might be the next step. Having enough subscribers and readers every month indicates that the content you’re putting out has value. You can use this to your advantage by engaging your readers even more through specialized content. In doing so, you’re responding to …
Reader Perks: Tailoring Your Content to Your Loyal Subscribers Read More »
Penetration testing, also referred to as ethical hacking or pen testing, is a type of security testing that involves a simulated cyber-attack to test for any vulnerabilities and flaws in your computer system, web application, or network application that an attacker may exploit and take advantage of. Penetration testing can either be automated with the …
A Quick Overview on Penetration Testing and Its Importance Read More »
