As more consumers turn to mobile solutions because of the pandemic, you have an opportunity at hand to start an online business. All you have to do now is make your business known to your target market. The easiest way to connect with them is through digital marketing.
In today’s article, you’ll learn about the different digital marketing tools you can use for your new online business.
Originally developed as a way for people to connect and socialize online, social media has become a useful marketing tool for businesses. It can help you reach a larger audience, engage with them, improve your search engine result page (SERP) rankings, increase brand reputation, and sell more products. In fact, according to Smart Insights, 87% of online consumers rely on social media to help them with their purchasing decision. If you want your audience to purchase your product, promote your business on social media.
Although social media is a more popular means of marketing a brand, a website is still a necessary marketing tool. It gives your business identity and online home. And if you consider consumer behavior, it’ll be easier for your audience to find you if you have a website.
To make a website work for you, always use captivating, contemporary designs. Don’t forget to add valuable content, which improves your rankings. Remember, always link your website in your social media profiles, and vice versa. And while this all works, an ultra-fast loading website attracts more audience. Put all these together, and you’ll be able to minimize your website’s abandonment rate.
Search Engine Optimization (SEO)
SEO uses keywords that enable a website to get good rankings. But it’s more than just that. It also uses tools, actions, and techniques to achieve good rankings.
A good ranking is important for your business because it increases brand credibility. Google recognizes value and relevance with the right keywords added into valuable, high-quality content. If you have them both, it will favor your brand and display it on top of SERPs. Being well-positioned gives your business an advantage.
You’ll need content to have a successful SEO strategy. Content, however, is not all about SEO and keywords. It is the creation and distribution of quality content throughout your social media pages and website. It involves diligent planning, content mapping, timing, and more.
Content can be articles, eBooks, videos, motion graphics, still images, infographics, one-liners, news, and even presentations or slideshows. These will enable you to send out your message to your target audience. This is one of the ways how your business creates authority, personality, and identity.
Although less effective today, email marketing still generates leads and creates profits for any business. It involves creating informative and engaging email content that promotes your business, especially if you have sales, promos, or new products. They may sound outdated, but email content is often combined with technologies such as time and action-based triggers.
PPC is a form of advertising. It involves the use of keywords that your audience uses when searching online. Upon typing a specific keyword, your ad is displayed on search engines. But it doesn’t end there.
Using algorithms, advertising platforms will display your ads in SERPs. However, the placement of your ads will depend on factors such as the quality of your landing page and the relevance of the keyword.
PPC tends to be the least attractive marketing strategy because it doesn’t use visuals. However, because local markets are less competitive, your ads have a better chance of appearing on top of search engine result pages. And, you only pay for your placement when someone clicks on your ad.
If all of these are too technical for your own taste, consider hiring a professional who can do a better job at all of this. Search several companies that offer the same digital marketing services and choose one that can meet your needs. At impressive.ie, for example, you get to choose from a wide range of services and strategies to help boost your company’s online marketing.
To improve your online presence, it’s important to keep your link profile healthy. You can achieve this by using link-building strategies to link you to trustworthy websites and vice versa. Search engines are aware of the quality of the website that you link to. Linking to relevant, credible websites can increase your rankings.
The Next Step
To tackle this head-on, start with identifying your target audience and learning more about their online behavior and preferences. With that knowledge, you can decide how to build your marketing strategy and personal brand.