Website traffic, is the foundation for business success in the online retail world. This type of traffic can help you generate leads, increase sales figures, collect valuable insights from your target market, and obtain more customers.
Getting quality traffic through your website isn’t easy, as you’ll be competing with thousands of businesses on the web offering similar products or services. The good news is you can take steps to obtain more traffic to your online store and rise above the competition.
Here are three strategies to lead shoppers and potential customers to your virtual store door:
1. Optimize Your Website’s Load Time
Almost half (47 percent) of users expect a web page to load completely in three seconds or less. If the load speed goes beyond the three-second mark, about 40 percent of consumers will leave the website and go somewhere else.
When your website is slow, you lose out on traffic and potential sales from customers. If you find that your online store is taking a while to load, optimize the coding and design of your website. If you’re not sure how to effectively accelerate page loading speed, outsource the work to web designers. These specialists can, for instance, choose fonts that load quickly, tweak cumbersome site design elements, and compress images. By fixing the problem of page load times, you can improve user experience and leave a positive first impression on your potential customers.
2. Send out Email Blasts
According to a report from eMarketer, four-fifths of retail professionals stated that email marketing increases customer acquisition and retention. By creating a solid email marketing strategy and sending out email blasts to your target market, you can get more customers to visit your website. On top of that, you enjoy other great benefits, including improved brand recognition, better credibility, and increased sales opportunities.
If you want your emails to look valuable to your users, you’ll need to make the email look enticing and attractive. A few of the things you can do include:
- Coming up with a persuasive subject line
- Crafting a distinct and unique call to action (CTA) to encourage users to leave their email inbox and check out your online store
- Creating content geared to your visitors
- Adding colorful visuals, such as photos of your top-selling products, to your email body
3. Use Facebook to Your Advantage
Facebook isn’t just a social media network that lets you connect with your friends and family. It’s also a marketing tool that can boost your website traffic. Using Facebook is a smart move since 75 percent of consumers visit this site to plan their purchases and obtain recommendations from friends and loved ones. With Facebook, you can run paid-per-click ads to reach your intended target market on the platform and promote your online store’s products or services.
Alternatively, you can create a Facebook business page for your e-commerce store. Users can check out your page to get valuable information, such as the link to your store and contact details. With a business page, you can promote new items in your store, launch sales campaigns, and come up with blog posts to entice social media users to check out your website.
These are just a few of these strategies you can implement to increase the number of users visiting your e-commerce store. Although you’re executing these strategies, remember to pour whatever passion you have for your business into your marketing efforts.