Importance of Building a Professional Online Presence for Career Growth

Starting a career in any industry has become challenging because of fierce competition and high standards set by companies. If you want to pursue a career, it’s best to find a job that offers a competitive salary and provides excellent room for growth. To do this, you need to stay ahead of the competition and impress employers.

This idea may be tough to achieve, especially if this is your first time looking for a job. If you have just graduated from school, it will be difficult to convince companies that you can provide value to their business. You might not have enough experience when it comes to professional work. However, you can still impress employers by building a strong professional portfolio. One way to do this is to boost your online presence and ensure that you are careful about what you post on the Internet.

Importance of Having a Strong Online Presence

People nowadays spend a lot of time on their mobile phones or computers. They often check what’s currently trending on the Internet, or they simply want to visit profiles of their friends. If people can freely check out other people’s posts, it won’t be surprising if business and company owners also do the same.

A study revealed that 70% of employers check out social media platforms to learn more about potential candidates. Most companies go to LinkedIn to check the professional background of aspiring job hunters. Now, recruiters also check Facebook, Twitter, and Instagram to check if the person has enough professionalism to show. Sometimes, they check the accounts to see what type of person their potential recruits are like. Here are other reasons why you need to fix, build, and improve your online presences:

  • Establish your reputation—Social media for accountants, financial experts, and other professionals is important because it helps people establish their credibility. Agencies like ScalingYou can help you build and improve your online profiles. If you get assistance from marketing agencies, you can slowly convince companies that you are capable of handling professional tasks. You need to make sure that you are up for the job.
  • Flaunt your skills—You can use your blog or social media pages or accounts to share your passion. For instance, if you are a graphic artist, you can share your artworks online. If you love writing articles, you can post your blog posts and share them with the world.
  • Promote yourself through a website—You can strengthen your personal brand by creating your own site. Regardless of your chosen career, you can benefit from a well-designed website. It provides you not only a chance to showcase your abilities but also a way to let people find you online. If more people know about you, you can potentially receive interview requests or client projects.

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Before sending out applications, you need to ensure that you have updated and organized your online portfolio. Always be mindful of what you post online and remember that whatever you share through your accounts will reflect your personality.

This doesn’t mean that you need to change your habits or pretend that you are someone you’re not to impress employers. This simply means that you have to be a responsible user of online platforms, especially when using social media. Keep in mind that a lot of people can see your portfolio. It’s best to limit your posts and maintain privacy to ensure your safety as well. Be as professional as possible, and continue learning other ways to improve your career.

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