8 Ways Real Estate Is Using Drones for Marketing and Management

Wondering how drones are being used in markets and industries other than aerial photography? You may be surprised to find out that real estate companies are actually using drones for various things.

In fact, drones operated by real estate companies are doing more than aerial photography. Find out the different ways they help in real estate marketing and management:

1. Field Inspections

Drones are regularly used by field inspection companies to fly over large areas and photograph the location. This type of field inspection is usually done in connection with building construction or mining operations, where drones can map out an area hazardous for humans to explore on foot.

Drones are used to take high-resolution pictures of the field. These photos can be stitched together into a high-definition map that field inspectors can use to find potential projects’ problems.

For example, if drones photographing a structure have noticed an area where concrete was poured unevenly, field inspectors will know where to focus time and resources to avoid potential structural problems.

2. Forensics After Disasters

When there are earthquakes, floods, or even fires, field inspectors are usually deployed to provide updates to local authorities.

Drones are better suited for this kind of fieldwork because they can be transported by air to affected areas quickly, so field inspectors do not have to wait too long before getting an update about a field accident site.

They can send drones out immediately and get aerial shots of the field to help real estate inspectors and local authorities decide on the best course of action to assist those affected by natural disasters.

3. Market Intelligence and External Research

Large real estate companies can use drones to get aerial footage of areas where land is available for sale. This way, they have a good idea of what the field condition looks like. They can then use this information to determine whether the property is worth their investment and how much it should cost them if they buy it.

This technique is especially helpful when drone footage can be combined with data about the neighborhood where the field is located. Real estate companies can take a snapshot of what other properties are selling for in that area and whether any upcoming sales influence their decision.

4. Land Surveying

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Big real estate companies tend to buy up large plots of land before developing them into subdivisions or condominiums. These types of developers need accurate measurements of the plot they are buying so that they can create blueprints for the new development and figure out how much it will cost to construct homes on that land.

Drones can help take a lot of the guesswork out of land surveying. They can get close-up images from all angles, making it easier for developers to precisely measure distances between different points on the property.

5. Customer Experience Management

Real estate companies use drones to provide a better customer experience by filming video advertisements for their projects. In this way, they can promote their developments directly to potential customers interested in the type of property the development offers.

For example, developers might capture aerial shots from many angles and even add music and professional voiceovers for a touch of sophistication to the presentation.

Drones are useful for creating cinema-quality films because they can capture footage from all angles. This makes it easier for filmmakers to produce videos with interesting camera movements and cutaways, which helps keep viewers interested in their content.

6. Customer Orientation

Real estate companies can use drones to orient potential customers by flying over their developments. This allows the buyers to find out how the location of their development looks like from above.

Real estate brokers and agents can also use this technique to highlight the key selling points of their development to customers. For example, they might fly drones over their property at night to show how attractive the building’s lighting looks when lit up after dark.

7. 3D Modeling

Large real estate companies use drones to create 3D models of their developments. These 3D models are useful for helping them study the layout of their project in more detail. They can also test different lighting setups on virtual models before actually installing them onsite. This tech is particularly useful when trying to see how a development will look like under extreme weather conditions, such as heavy rain and snow.

8. Virtual Tours

Property owners use drones to create virtual tours of their developments to highlight the salient features of their property interestingly. These videos are very engaging because viewers can explore different parts of the project at their own pace. In turn, virtual tours provide a much more personal experience than traditional walking tours of the property.

Drones are an incredibly useful tool for real estate companies, both large and small. They can help run a project more efficiently by taking over common tasks, such as assessing the land and providing virtual tours, among other things.

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